Pop taxes have exploded in popularity around the world, with 43 countries and several major cities in the United States imposing a tax on sugary drinks.

Newfoundland and Labrador’s 2021 budget proposes a 20¢ per litre tax on sugar-sweetened beverages beginning September 2022. This would be the first stand-alone soda tax in Canada. While Newfoundland and Labrador’s tax is presented as a public health measure, there is no evidence such a policy actually makes people healthier.

That’s why we created our latest eBook Pop Goes The Tax and are making it available for you for free today.

Some of the key points you'll learn about:

• While Mexico's soda tax is often presented as proof that soda taxes work, obesity rates have increased. And sugar-sweetened soda consumption is higher today than when it was introduced.
• Despite their ineffectiveness at reducing obesity or improving health, soda taxes have become an important source of revenue for many governments.
• Government promises to dedicate soda tax revenue to public health programs are frequently broken.
• There is no provable link between soda consumption and obesity.
• and more.

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